Documentaries

A long form use of video, usually presenting one main topic with one point of view. Documentaries can educate, convince, entertain, disgust, or thrill. Usually shot over several months or years, documentaries can either be made for TV broadcast or sold to the consumer or school education market.

Marketing & Sales tapes

Short 5-8 minute high impact overview videos with slick visuals and strong messages. The purpose of these videos is to entice, not overwhelm with detailed information. Usually sales assistance, support material or collateral accompanies these type of videos. Marketing videos can be distributed by direct mail or ordered over your Website. Marketing videos can be seen by your audience as a sales presentation at conferences, trade shows or special events. 

Training Tape

A cost effective way to train with a consistent message to many, anytime. Training videos can vary from 5 to 90 minutes in length.  We suggest a series of 30 minute modules in a case where a lot of training is necessary. Different languages can be incorporated into the training series, as can closed captioning. A training video works best when there is the opportunity to show or illustrate something. Sometimes humor can be used to spice up a dull presentation of information. Repetition of information, as in a live presentation is not necessary in a training video, since the user can also rewind the tape. Some training videos can be easily re-purposed for CD-ROM training or presentation. 

Educational Video

Another cost effective way to educate your audience with a consistent message- anytime. Informational videos are used to educate employees, potential customers or the public. Identifying the shelf life of an educational video will help you determine an effective budget. A longer shelf life can justify a bigger budget, which can be amortized over several years. Educational videos can also be re-purposed for CD-ROM or DVD.

Multimedia

The newest application for the use of video. New video clips are being shot and incorporated into interactive training, learning and education. Old video clips can be re-purposed for this new format also. Multi-platform CD-ROMs use little quick-time video clips that integrate with interactive learning. Now comes DVD with full screen, full motion video and higher video and audio quality than VHS tape. Don't forget using video on your website, to be downloaded by your customers.

Freelance Services

If your company already has video equipment, but not experienced help, you can call on Infinite Improbability Productions™ to provide you with the personnel to maximize your video gear. Whether you need producer services, writing, camera operators, video editing, or just guidance in completing a video project, we can help.

How much does a video cost?

What if someone asked "How much does a house cost?" You might say "it depends on a lot of factors. I need a little more information. Do you have any blue prints for your dream home? Did the bank tell you how much house can you afford?" These questions are analogous to the process in budgeting for a custom video production.

A lot of variables must be identified and analyzed before a fair and proper video production budget can be created.  See below for a typical list of variables. Although we budget a video by line items, we can say estimate that a typical video can cost between $500 to $2000 per finished minute, depending on those same line item costs.

What questions will we ask you?

•   Who is your target audience?

•   What is your message?

•   What is the purpose of your video?

•   What visual and graphical elements do you want to show?

•   Where do we have to travel to get these elements?

•   How many minutes do you think the program should last?

•   What is the estimated shelf life of your video?

•   Who will be the subject matter expert on this video?

•   Who will be approving the scripts and offline edits?

•   What is your deadline? What is driving your deadline?

•   How much do you have budgeted to spend on your video?

•   Can we re-purpose video elements for other uses- like a company web-site?

•   When can we get started?

How long does it take to make a video?

You can count on several months timeline from first meeting to completed master. Just like building a custom home, some projects can take shorter or longer. The client can minimize the process time by limiting the number of company people involved in the approval process and budgeting enough pre-production planning time to adequately prepare for the project. 

What are the steps to making a custom video?

Planning meetings determine the budget, scope, audience and objective of the video. Next we synthesize your company's materials and ideas and come up with several draft scripts. After a final shooting script is approved, shooting and graphics design begins. After all the principal shooting and interviews are complete, a final editing script is written and approved. Next a rough draft of the edited video, called an off-line is completed. After the off-line version has been approved, a completed master, called an on-line edit is completed. Finally the edits are made and the client sits back with a sigh and a smile.